ERP and CRM

Both the implementation of an ERP and a CRM seek to adapt the company or SME to digital transformation, improving productivity, control and efficiency, but their fields of action are different:

Customer Relationship Management systems, CRM for its acronym in English, are software designed to boost the capacity of a business or company, focusing on the customer. In other words, CRM is a system that is responsible for reinforcing, streamlining, and promoting the sales, marketing, customer service, and communication processes between the different contacts and customers of a company.

ERP, or Enterprise Resource Planning systems. Although their name may indicate that they are complicated tools, ERP software fulfills a fairly simple general function: optimizing the internal management of a company, encompassing and integrating different areas such as marketing, logistics, accounting, billing, customers, suppliers…

ERPs offer a means to centralize and manage the information and processes of the different departments of a company. It is a type of software specially designed to locate aspects to improve in the work chains of a company, productivity losses and operational failures in a company and improve them. Among the tasks controlled through an ERP are product inventory, accounting and finance, payroll management, sales control…